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Posts from the ‘journal’ Category

not on a schedule

October 6th, 2010

Josh Bootz

“Innovation is something that comes when you’re not under the gun. So it’s important that, even if you don’t have balance in your life, you have some time for reflection … The creative parts of one’s mind are not on schedule.”—Google CEO Eric Schmidt


July 14th, 2010

Josh Bootz

cooliris test

April 14th, 2010

Josh Bootz

design experience

January 14th, 2010

Josh Bootz

Posted to regarding their sale of advertising to certain advertisers who do not support or the overall ethos of the mag.

You’ve struck upon the difficult truth of orgs and brands. Individuals don’t always have the same association to a given brand. It’s fair to say the United Methodists do a large amount of social good, but there are GOOD readers who’ve had bad experiences with the organization. RL is probably the opposite: generally bad influence on society as a whole, but of course there also are wonderful well meaning people working within the business, and therefore likely GOOD readers who see RL as a positive brand.

Brands then become “good” or “bad” depending on experience.

Bottom line, I do agree that GOOD’s policy of neutrality towards their income sources runs counter to their ethos and isn’t going to work in the long run. Just by saying that you’re “doing good” means you’ll be making some controversial decisions at some point in time. The question then is what IS the new business model/mag ethos that best represents people who “give a damn?”

slowing down

January 12th, 2010

Josh Bootz

“Maybe the best way to slow down is to sleep a little more, and pay more attention when you’re awake.” —Esther Dyson

ECON 101

October 11th, 2009

Josh Bootz

“The stingy person ends up spending the most.” —Unknown

let’s be honest

September 22nd, 2009

Josh Bootz

Branding is an honest, consistent representation of the personality and promises behind an organized entity.


August 14th, 2009

Josh Bootz

Lack of content won’t determine creative flow.
We do what we promise.
Backup communication at every point.


June 16th, 2009

Josh Bootz

the day is done;
the light has gone;
it’s time to say goodnight.
it’s time to snuggle up in bed,
drift off without a fight.


June 12th, 2009

Josh Bootz

“The loop does not the shoe untie. Tis the end which brings foot freedom nigh.”